For the Menier Chocolate Factory’s West End transfer of Travesties, we had the pleasure of shooting Tom Hollander in our Camden studio. Using his image as the central device, we created the key art in the style of the Dada art movement of the early 20th century, which, in its satirical, nonsensical style, was one of the themes of the play itself.
Following a successful Broadway run, An American In Paris was set to transfer to the West End. Developing the Broadway campaign graphics, we evolved the key art with a fresh, rich vibrancy that gave the public an engaging insight into what to expect of this exquisite dance-led musical.
Within the brand look we had created for New Adventures’ previous projects, the design for Cinderella needed to project the glamour and high production values of Matthew Bourne’s modern, beautiful take on this ballet classic. Revisiting the design we had created for the original tour we gave it a fresh look for its 2017/2018 restaging.
The UK tour of Roald Dahl’s well-known story of the mischievous Fantastic Mr Fox followed its stage premier at Nuffield Southampton Theatres. The main image had to be fun, bright, eye-catching, family-friendly and larger than life, all of which were achieved in our exciting and popping illustrative design.
Hackney Empire, renowned for staging the country’s best pantos, is now into its 20th year of producing these festive extravaganzas. Always in their unique local, topical style, the client needed a fresh and fun image for their latest outing of Cinderella. Working with American illustrator Ron Borreson, we were able to deliver another striking, family-friendly design, which captured the panto spirit and accommodated with ease Perou’s cast imagery as the marketing campaign developed.
JK Rowling, Sonia Friedman and Colin Callender were looking for something iconic for their production of Harry Potter and the Cursed Child. Their concept was complex, full of metaphor and magic. Along with all the major players in the business, we pitched a campaign for a high profile international brand ahead of its world premiere at the Palace Theatre in July 2016. Our personal and collaborative approach won us the pitch and resulted in our award-winning, world-recognised design.
With a £19.8 million redevelopment in the planning, Hall for Cornwall approached Feast to refresh their current brand with a new logo and website to see them through this period of change. For continuity during the interim period, we chose to work with the original brand font, building on the brand recognition that had already been achieved. The end result was a clean, simple and updated look that was rolled out across all marketing materials and applied to two sub-brands within the Hall for Cornwall logo family.
Before bringing the acclaimed Hamilton to the UK, Lin-Manuel Miranda staged his Tony and Olivier award winning production of In The Heights at the Kings Cross Theatre. The producers were looking for a more contemporary feel for their London production, that would emphasize the raw energy of this high-octane musical. Working with the original Broadway title treatment, we created a new key art: the photo-montage style captured the essence of vibrancy and show-cased the street dance and hip-hop elements that feature so excitingly in the show.
The Birmingham Stage Company’s production of the enduring Roald Dahl tale of James and the Giant Peach needed an engaging, child-friendly image to support what was to become a long-running show. With an affable character at the fore-front of the illustration, surrounded by a range of characters featured in the story, we’ve captured the essence of fun and adventure that’s key to the show.
For this Rose Theatre, Headlong, Bristol Old Vic, Theatre Clwyd co-production of Junkyard, written by Jack Thorne, about a 1970’s community-built adventure playground, we drew on the idea of “found” materials to create the key art in the same way the characters in the show built their playground from found objects. Combining this with a central image of characters we’ve illustrated the themes of coming-of-age, friendship and determination, which are central to this musical piece.
Based on the popular film of the same name, we were commissioned to create an image for the feel-good theatrical adaptation of the UK tour of Nativity! The Musical. Building on the brand already created for the movie, we developed a cheerful and festive design, following a fun-filled cast photoshoot, with added “sparkle and shine”!
Reprising their roles from the hit run on Broadway, Ian McKellen and Patrick Stewart were the obvious choice to feature in the cast-led image set in a moody North London street scene. It was an honour to work with such masters of their craft and to produce an arresting design for the sell-out West End run of No Man’s Land.
For the Rose Theatre’s 2017 Christmas family show, Alice In Winterland, a take on the well-known Lewis Carroll classic, we created an energetic and other-worldly image that enticed the audience in. Intertwining the story’s key imagery with our photography of the lead actress, we produced a magical campaign design with the filmic qualities that the client desired
Following their Fantastic Mr Fox commission with Feast, NST came to us a for a branding overhaul. The opening of an individually-named, city centre annexe to their on-campus theatre was the impetus. Individual identities for the theatres, under an umbrella brand, was the solution. The design base for these accessible regional arts venues would be bold, modern and inviting. The brief also demanded brand elements which would roll out across multiple applications.
Following a six year search for a building to house his dream of a London-based neighbourhood theatre, Jez Bond, artistic director of Park Theatre, engaged Feast to come up with a brand fit for an exciting new kid on the block. We worked closely with Jez right from the very early stages of his conversion of a tired office block in Finsbury Park to what has now become a thriving home of arts for both the local and wider communities. Drawing inspiration from art deco typography we created a unique, strong logo and branding, which has been used in all applications from marketing materials, to website design, exterior signage, interior wayfinding and staff uniforms.
This unique, 360°, site-specific production of the contemporary re-telling of Peter Pan, in the beautiful setting of Kensington Gardens, required a similarly beautiful design to tell its story. Building around photographic images of both Sir George Frampton’s instantly recognisable park statue and the park itself, combined with ethereal illustrations, we captured the magic and atmosphere of this unique staging of the classic tale. Following its UK run, 360 Entertainment took the show to the US, continuing to use the iconic image we’d created for its initial London outing.
For the latest addition to New Adventures’ repertoire in 2017, we delivered a beautiful dance image set against an epic French landscape. Our design for Matthew Bourne’s sumptuous production of The Red Shoes, adapted from the much-loved fairy tale and award-winning movie, reflected the intoxicating drama and passion of the piece.
Sonia Friedman Productions brought Sunny Afternoon into the West End following rave reviews at Hampstead Theatre. Our title treatment was borne out of The Kinks’ original logo and, combined with a graphic guitar, formed an attention-grabbing design. Developed into a piece of cast-led artwork during the run, our design has continued to catch the eye nationwide for the duration of a subsequent UK tour of this sensational musical.
Jamie Hendry Productions planned a UK tour of The Wind in the Willows, followed by a West End run at the London Palladium, and needed brand elements to cover their marketing campaign, from website to front of house and everything in between. The image we created developed as the tour moved into the West End from the fun and lively car image used for the tour to an eye-catching cast-led final artwork. Modern, fresh and fun, while reflecting a new take on a household classic.
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For the Regent’s Park Theatre’s exciting new production of Oliver Twist we drew on the contrast of modern day and Victorian staging in our design, in both the use of different techniques; the photographic Oliver against an illustrative background, as well as in the child’s modern dress juxtaposed with the Victorian imagery of the period characters lurking menacingly in the background. These contrasting styles also reflected the themes of innocence and darkness in the play itself.
Hall for Cornwall’s in-house Christmas production of Sleeping Beauty demanded a photomontage image featuring the local landscape and key elements of the story to both resonate with the local audience and portray the mythical, magical feel of the show. Our key art encapsulated the dreamy sense of enchantment of this time-old tale.
EMG Marketing were looking for a photographic, film-noir style for the production of Agatha Christie’s classic courtroom drama Witness for the Prosecution, staged in the unique and atmospheric octagonal Council Chamber at London’s old County Hall. Shooting in the Chamber itself enhanced and helped us capture the drama of this gripping story of justice, passion and betrayal.
When English Touring Opera approached Feast we were delighted to spread our wings into the world of opera for the first time. Tasked with the role of creating an image that communicated the essence of the 2 opera, 1 classical concert Autumn Season, we created a simple and iconic photographic image that conveyed both the dignity and beauty of all three productions.
Having worked with the Open Air Theatre for a number of years, Feast were the first choice when it came to giving their established brand a refresh in time for their new 2018 season. Developing their existing logo, whilst retaining the original look, we explored the use of different fonts and textures as well as a new colour palette. We softened the hard edges, opted for a grainy ink texture to break up the text and changed the font to initial caps. Once approved the new style was rolled out for use in show title treatments, across all marketing materials and further developed to create a sub-brand for the client’s rehearsal studios.
This reimagining of Victor Hugo’s novel, The Grinning Man, transferred to the West End after a hugely successful premiere at Bristol Old Vic, but needed a more commercial feel for its West End outing. To capture the fantastical, freak-show world of this exciting new musical we created a rich and magical photographic image bringing the love story element of the piece to the fore. With the addition of wonderful puppetry from the original War Horse puppeteers we pulled the literal thread through into our grinning title treatment.