Open Air Theatre
Having worked with the Open Air Theatre for a number of years, Feast were the first choice when it came to giving their established brand a refresh in time for their new 2018 season. Developing their existing logo, whilst retaining the original look, we explored the use of different fonts and textures as well as a new colour palette. We softened the hard edges, opted for a grainy ink texture to break up the text and changed the font to initial caps. Once approved the new style was rolled out for use in show title treatments, across all marketing materials and further developed to create a sub-brand for the client’s rehearsal studios.