Initial Logo Ideas
Feast presented NST with seven routes that their rebrand could take. Each incorporated the NST and NST144 (originally NST138) logo in its most basic mono form as well as colour options, poster and mobile application and a suggested colour palette direction in order to give the client a thorough understanding as to how their brand could be developed.
It was important to create a clean, strong logo, so devices were explored to echo the dual-site aspect of NST as well as looking into the idea of letters forming negative space. We liked the idea that the logo could work equally well in positive or negative form in relation to imagery and colour.
Feasts initial presentation received a very positive response. We were asked to develop three of the logos and to play with a couple of additional ideas, as well as develop the colour palette based on our initial suggestions. At this point the Board also made the decision that the ‘Nuffield Southampton Theatres’ tagline would form part of the logomark for the first two years of its life, after which the NST acronym could be used on its own if desired. (This is to give the public time to become familiar with the new brand as it beds in).
A selection of logo development examples utilising both the tagline and colour are shown opposite.
As the brand developed we were directed to concentrate solely on the NST master brand as the naming and numbering of city venue ‘144’ was under discussion (eventually it was decided not to have a separate name).
After additional fine tuning we presented Nuffield Southampton Theatres with their new brand logos and colour palette shown opposite, as well as brand guidelines that will continue to be developed as the brand rolls out.
They were extremely happy with the end result. We had met and exceeded all original challenges, providing them with a strong, clean brand that we could now further develop within the website and marketing print.
Together with their new website, the season brochure is NST’s primary promotional tool.
The brochure “needs to be attractive, engaging and informative to the existing audience and attract new audiences. Its main use is to promote shows and events in both the ‘Campus’ and ‘City’ venues”. (The City venue listings began in 2018 as the venue opened). It also needed to tie in with the design of the new NST website being developed by Feast as well as building on the new brand.
A selection of pages from the first three season brochures are showcased in the following pages.
Further to working on the branding for NST, Feast took on the design and development of a brand new website. It was important to NST to find a solution for users of the website to help them understand the changes that were happening, both within the existing theatre and the new venue, as well as offer opportunities to cross-sell across locations.
Feast provided complete solution that incorporated integration with their ticketing supplier, Spektrix, as well as the software to manage the website content, multiple venues, shows and other department/project needs.
Alongside a wireframe and UX design process, we offered a variety of concepts/solutions and that best represented the new brand online and this is the final result: